Good Advertising Shouldn’t Be Left To Chance

AdAssay from BioInformatics LLC takes the guesswork out of creating powerful ads. Reduce your risk with an objective approach that measures ad effectiveness through the eyes of your customers – life scientists.

Hard Data for Ad Execs Making Hard Decisions

AdAssay provides quantitative data so you can deliver the right message to the right audience. Gain confidence beyond your creative instincts or informal focus groups. AdAssay puts your ads in front of real scientific customers and measures their reaction.

• Test audience reactions to a variety of messages and images
• Identify the winning combination that leads to powerful ads
• Compare two or more ads or campaigns and track changing perceptions

A Proven Approach to Measuring Effectiveness

AdAssay determines the overall “communication effect” of an ad–its potential impact on awareness, knowledge, and the customer’s likely course of action. Several hundred scientists that precisely represent your intended audience will study your ads online and answer a detailed series of questions. AdAssay uses questions that extensive research has shown to accurately measure the impact of various elements of your ad on the goals of your campaign.

Our Methodology

AdAssay begins with an in-depth understanding of the objectives of your ad, including the audience you want to reach. A carefully designed questionnaire will be built around reproductions of your ads and fielded to a pre-screened, qualified group of scientists. Using numerical scales, the scientists will rate your ad on 15 key characteristics that measure how customers perceive your ad. The resulting data will be statistically analyzed to assign a rating score in the four essential factors that dictate the success of an ad—Emotion, Intellect, Action, and Negativity. AdAssay then reveals the interaction between the 15 characteristics, the four essential factors, and your desired outcomes. The results are presented in a Final Report that clearly depicts the overall strengths and weaknesses of each ad tested, and how the results differ across your targeted audience. The open-ended comments of the scientists participating in the test give additional insights and the project concludes with a presentation by our experienced analysts.

• Product/Service Concept Testing
• Web Site Evaluations
• Customer Satisfaction Assessment
• Market Opportunities Analysis