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ValueCast: Talk directly to your life science customers
BioInformatics, LLC is pleased to offer you the opportunity to showcase your products to potential buyers, generate qualified leads and receive valuable feedback from hundreds of scientists meeting your defined parameters. ValueCast is a unique service that takes advantage of our unrivaled ability to connect buyers and sellers of life science products. You will not only gain valuable exposure to an influential audience but also receive predictive information to help ensure your product’s success. Imagine being able to make a presentation to precisely the types of scientists that will benefit from your latest technology. Now you can… ValueCast offers: - Predictive data to support sales forecasting - Measurement of customer receptivity to fine-tune your marketing message - Behavioral profiling of your customer base to focus your sales force on likely buyers - Closer integration of your marketing message with effective sales tactics based on customer reaction - Qualified leads wishing to be contacted ValueCast lets you specify your targeted audience based on: - Market Segment - Areas of Research and Techniques Employed - Products and Instruments Currently Used - Region In most cases we can also deliver pre-screened scientists based on their lab size and budget, and even their use of your competitors’ products! Once you’ve specified your ideal prospects, we’ll arrange for an audience of up to 400 scientists that meet your criteria and guarantee their attendance at an online presentation highlighting your product’s unique features and benefits. These qualified prospects won’t be passive. Once exposed to your product and value proposition, they will provide interactive commentary throughout the presentation! We’ll prepare your product’s marketing material for an online presentation so potential buyers will rank the importance of each feature you present, their overall impressions of the product, their likelihood to consider purchasing and the overall effectiveness of your message. You can even offer these scientists incentives to request further information or to schedule a live demonstration. At the conclusion of your presentation, you’ll receive a full analysis containing: - Likely Buyer Customer Profile - Features and Benefits Ranking Matrix - Marketing Message Effectiveness Scorecard - Market Receptivity Scorecard - Sales Forecast - Lead Report After investing years and hundreds of thousands--even millions--in R&D, can you afford to rely only on traditional marketing techniques? ValueCast offers you: - Instant access to pre-qualified scientific buyers - Attentive interaction of scientists with your brand - Near real time feedback to refine your message and spot opportunities Take your marketing to the next level by delivering your message directly to those scientists most likely to buy. ValueCast is your direct line to the life science market’s most qualified prospects. For more information, please don’t hesitate to contact us at 1-703-778-3080, ext. 12 or email surveys@gene2drug.com.
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